Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM) – CEER, announced a significant expansion of its domestic supply chain at the 4th PIF Private Sector Forum.
The Saudi automotive company signed 16 commercial agreements valued at over SAR 3.7 billion, building on the SAR 5.5 billion of agreements announced at last year’s PSF.
The commercial contracts signed include: Abdul Latif Jameel (ALJ) for windshield washer fluid, EV coolants, and forklift supply, Zamil Trade & Services and Zamil Plastics for brake fluids and aerodynamic access covers, FPI for front end modules, NSSPC for PP resin and polymer compounds, MK Tron to manufacture D-segment small stampings, Sika for chemical components including cavity baffles and structural adhesives, XYG for automotive glazing solutions, Mino to deliver and install steel body shop infrastructure, and FEV and AVL to offer specialized engineering services.
This latest wave of partnerships reinforces CEER’s localization strategy, which targets sourcing 45% of vehicle materials and components from Saudi companies by 2034. It also establishes a robust and reliable supply chain to support CEER’s planned lineup of seven models over the next five years.
These strategic collaborations ensure that essential components, ranging from advanced chemical compounds to heavy steel Body Shop equipment, will be produced or sourced within the Kingdom, supporting a sustainable and high-tech industrial base in Saudi Arabia. CEER’s localization strategy will secure long-term business for the local market, create jobs, and contribute to driving economic diversification and the growth of local industry, in line with Vision 2030 goals.
Further strengthening the local ecosystem, new MoUs were also reached with KK Nag for Expanded Polypropylene (EPP) and AITS for HVAC localization, both in collaboration with APICO Balubaid Group, HCMF and MK Tron to collaborate on window regulators and door hinges localized supply.
CEER is projected to contribute over SAR 30 billion to Saudi GDP by 2034, improve the trade balance by SAR 79 billion, and create approximately 30,000 direct and indirect jobs, underscoring its transformative impact on the national economy and contribution to the industrial diversification goals of Vision 2030.
