Qiddiya Investment Company and Google Cloud announced a major expansion of their collaboration to establish the digital foundation for one of the world’s largest entertainment projects.
Through strategic systems integrator Master Works, QIC will leverage Google Cloud technology to power a massive-scale entertainment destination – Qiddiya City – roughly three times the geographic area of Paris.
Qiddiya City is a key pillar of Saudi Vision 2030, a strategic framework launched in 2016 to reduce Saudi Arabia’s reliance on oil and diversify its economy. While flagship destinations like Six Flags Qiddiya City and Aquarabia are now open to the public, Qiddiya City which spans 360 km² across more than 20 neighborhoods, continues its massive expansion to integrate professional sports stadiums, gaming districts, and arts venues into one unified intelligent entertainment ecosystem.
As part of the expanded collaboration with Google, QIC will deploy Google Cloud’s data and AI technologies as the digital enabler for the city’s operations, providing instant insights into construction milestones, visitor demand patterns, and real-time operational efficiency. By analyzing these critical metrics as they occur, Qiddiya City is able to function as a fully responsive smart city, reducing time-to-insight from weeks to minutes.
The collaboration focuses on three core technological pillars to achieve QIC’s vision:
- An AI Factory enabled by the Gemini Enterprise Agent Platform: This dedicated innovation hub, designed to build and scale custom AI frameworks, translates visitor behavioral, spending, and movement patterns into granular insights that drive hyper-relevant guest experiences. This helps enable Qiddiya City to move beyond generic automation to predictive crowd management and dynamically tailored entertainment journeys.
- Agentic AI (Q-Brain): By harnessing Gemini models, Q-Brain—QIC’s proprietary AI platform—will now evolve into an active operational partner. This will empower leadership and staff with real-time intelligence and autonomous task execution, streamlining complex decision-making across the destination.
- Unified Data Platform built on BigQuery: Qiddiya City’s central data platform will serve as the “single source of truth,” consolidating data from all entertainment destinations. It will provide the high-speed processing required to run a smart city at scale, and ensures every asset is digitally optimized.
As strategic systems integrator for the project, Master Works will ensure seamless deployment of these world-class solutions, creating the resilient and integrated infrastructure necessary to operate this massive entertainment ecosystem.
